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Privacy Policy

Last Updated: Jun 16, 2026

Introduction

This Privacy Policy describes how Lighthouse Immersive California Inc. (“Company,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects personal information when you visit or use the following websites:

  • https://vangoghmorenovalley.com
  • https://morenovalleymuseum.com

(each a “Website” or “Site”).

This Privacy Policy also applies when you purchase tickets, sign up for email or SMS communications, interact with our advertisements, participate in promotions, contact us, or otherwise provide information to us in connection with our events, exhibitions, museum, venue, restaurant, retail, or related experiences.

By using our Sites, you agree to this Privacy Policy. We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date above. Your continued use of our Sites after any changes means you accept the updated Privacy Policy.

Notice at Collection for California Residents

We collect personal information for the purposes described in this Privacy Policy, including to sell and deliver tickets, operate our Sites, communicate with customers, market our events and experiences, detect fraud, improve our services, and comply with legal obligations.

We may collect the following categories of personal information:

Category

  • Examples
  • Sources
  • Identifiers
  • Name, email address, phone number, billing information, mailing address, IP address, account identifiers
  • You, ticketing providers, website analytics tools, advertising platforms
  • Commercial Information
  • Ticket purchases, order history, products purchased, event attendance information, transaction records
  • You, Vivaticket, payment processors, service providers
  • Internet or Network Activity
  • Browser type, device information, pages visited, referring websites, search history on our Sites, ad interactions, clickstream data
  • Cookies, pixels, analytics tools, Google Tag Manager, advertising platforms
  • Geolocation Data
  • Approximate location inferred from IP address
  • Analytics and advertising tools
  • Audio, Electronic, or Similar Information
  • Communications you send us by email, online form, or customer service request
  • You
  • Inferences
  • Preferences, interests, likely event interests, marketing segments
  • Advertising platforms, analytics tools, our marketing systems
  • Sensitive Personal Information
  • Payment card information may be processed by our payment processors. We do not store full payment card numbers on our servers.
  • Payment processors and ticketing providers
  • We do not use sensitive personal information for purposes that require a right to limit under California law, such as inferring characteristics about you.

Information We Collect

Information You Provide to Us

We may collect information directly from you when you:

  • Purchase tickets or products
  • Sign up for email or SMS marketing
  • Submit a form on our Sites
  • Enter a contest, giveaway, or promotion
  • Contact us by email or other means
  • Interact with our customer service or event staff
  • Provide information about another person, such as a ticket recipient or gift recipient

This information may include your name, email address, phone number, billing details, mailing address, order details, event preferences, and any other information you choose to provide.

If you provide information about another person, you represent that you have the right to provide that information to us.

Ticketing and Payment Information

We use third-party providers to process ticket purchases and payments. At present, these providers may include:

  • Vivaticket
  • Stripe
  • Other payment, fraud prevention, ticketing, fulfillment, or customer service providers

We do not store your full credit card, debit card, or other payment card number on our own servers. Payment information is processed by our third-party payment processors and ticketing providers. These providers may collect, process, and store payment and transaction information in accordance with their own privacy policies and security standards.

Information Collected Automatically

When you visit our Sites, we and our service providers may automatically collect information through cookies, pixels, tags, web beacons, software development kits, server logs, and similar technologies.

This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Referring website
  • Pages visited
  • Date and time of visit
  • Search terms used on our Sites
  • Links clicked
  • Advertising identifiers
  • Interactions with our ads, emails, and Sites

We may use Google Tag Manager, Google Analytics, Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, Microsoft Ads UET, Snapchat Pixel, Mailchimp, BurstSMS, and similar tools.

Our Sites currently do not use a cookie banner. You can control cookies through your browser settings and through the privacy settings offered by certain advertising platforms.

Cookies, Pixels, Analytics, and Advertising

We use cookies and similar technologies to:

  • Operate and improve our Sites
  • Understand Site traffic and user behavior
  • Measure marketing campaign performance
  • Remember preferences
  • Deliver and measure advertisements
  • Retarget visitors with ads on third-party platforms
  • Detect fraud and improve security

We may use remarketing and advertising services, including Google Ads, Microsoft Ads, Meta, Instagram, TikTok, Snapchat, LinkedIn, Mailchimp, BurstSMS, and other advertising or marketing platforms.

These tools may allow us or third parties to show you ads based on your visits to our Sites or your interactions with our content. This may be considered “sharing” personal information for cross-context behavioral advertising under California law.

You may be able to opt out of certain interest-based advertising through:

  • Google Ads Settings
  • Meta Ad Preferences
  • TikTok privacy settings
  • LinkedIn advertising settings
  • Microsoft advertising settings
  • Snapchat advertising settings
  • Your browser cookie controls
  • Global Privacy Control, where supported

Do Not Track and Opt-Out Preference Signals

Some browsers send “Do Not Track” signals. There is no uniform standard for responding to these signals, and we do not currently respond to Do Not Track signals.

California law recognizes certain opt-out preference signals, such as Global Privacy Control, as a way to opt out of the sale or sharing of personal information. Where required by applicable law and where our systems are able to detect such signals, we will treat an applicable opt-out preference signal as a request to opt out of sale or sharing.

How We Use Personal Information

We may use personal information to:

  • Process ticket and product purchases
  • Deliver tickets, receipts, confirmations, and event reminders
  • Provide customer service
  • Send event updates, operational notices, and venue information
  • Send marketing emails, SMS messages, offers, promotions, and event announcements
  • Administer contests, giveaways, and promotions
  • Operate, maintain, and improve our Sites
  • Analyze Site usage and customer behavior
  • Measure and improve advertising performance
  • Personalize advertising and marketing
  • Detect, prevent, and investigate fraud, security incidents, or illegal activity
  • Enforce our terms, policies, and agreements
  • Comply with legal, tax, accounting, regulatory, or law enforcement obligations
  • Protect the rights, property, safety, and security of our business, customers, staff, partners, and others
  • Carry out any other purpose disclosed to you at the time of collection or with your consent

Email Marketing

When you purchase a ticket, sign up through our Sites, enter a promotion, or otherwise provide your email address, you may be added to our email marketing lists unless you opt out.

We may use your email address to send:

  • Order confirmations
  • Tickets
  • Event reminders
  • Venue information
  • Schedule changes
  • Safety or operational updates
  • Post-event communications
  • Special offers
  • Priority ticket opportunities
  • Newsletters
  • Announcements about our events, exhibitions, museum, venue, restaurant, retail, or related experiences

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at info@lighthouseimmersive.com.

Even if you opt out of marketing emails, we may still send transactional or operational emails related to purchases, tickets, event changes, safety updates, customer service, legal notices, fraud prevention, or other non-marketing purposes.

SMS Marketing

If you provide your mobile number, purchase tickets, sign up through our Sites, or select an SMS opt-in option, you may receive SMS messages from us or our service providers, including BurstSMS.

By opting in to SMS messages, you consent to receive recurring text messages from or on behalf of Lighthouse Immersive California Inc. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP to a message. You may receive a confirmation message after opting out.

Information collected through SMS opt-in will not be sold or rented. We may share SMS information with service providers that help us send, manage, and analyze SMS communications.

Contests, Promotions, and Third-Party Campaigns

We may operate contests, giveaways, promotions, or lead-generation campaigns directly or with third-party partners, media companies, sponsors, or vendors.

If you participate in a contest or promotion, we may collect personal information such as your name, email address, phone number, mailing address, demographic information, and other information required to administer the promotion.

If your information will be shared with a third-party partner for their own marketing purposes, we will disclose that at the time of collection where required by law. You should review the applicable promotion rules and privacy notices before participating.

How We Disclose Personal Information

We may disclose personal information to:

  • Ticketing providers, including Vivaticket
  • Payment processors, including Stripe
  • Fraud prevention providers
  • Email marketing providers, including Mailchimp
  • SMS providers, including BurstSMS
  • Website hosting and technology providers
  • Analytics providers, including Google Analytics
  • Advertising platforms, including Google, Meta, TikTok, LinkedIn, Microsoft, and Snapchat
  • Customer service providers
  • Professional advisors, including lawyers, accountants, insurers, and auditors
  • Business partners and service providers that support our events, venue, exhibitions, museum, restaurant, retail, and related operations
  • Government authorities, regulators, courts, law enforcement, or other parties where required by law
  • A buyer, successor, or other party in connection with a merger, acquisition, financing, restructuring, bankruptcy, sale, or transfer of all or part of our business or assets
  • Other parties with your consent

We may also disclose aggregated, anonymized, or de-identified information that does not reasonably identify you.

Sale or Sharing of Personal Information

We do not sell personal information for money.

However, some of our advertising, analytics, and retargeting activities may be considered a “sale” or “sharing” of personal information under California law because we allow advertising platforms and analytics providers to collect identifiers, internet activity, and similar information through cookies, pixels, and tags for cross-context behavioral advertising.

In the past 12 months, we may have shared the following categories of personal information for cross-context behavioral advertising:

  • Identifiers
  • Internet or network activity information
  • Approximate geolocation information
  • Commercial information
  • Inferences

We may share this information with advertising and analytics partners, including Google, Meta, TikTok, LinkedIn, Microsoft, Snapchat, and similar platforms.

You may opt out of sale or sharing by contacting us at info@lighthouseimmersive.com with the subject line “Do Not Sell or Share My Personal Information.” Where applicable, you may also use a browser or device-level opt-out preference signal, such as Global Privacy Control.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to complete transactions, provide services, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and support our legitimate business operations.

For marketing communications, we may retain your contact information until you unsubscribe or request deletion, unless we are required or permitted to retain it for legal, transactional, security, or business purposes.

Ticketing, transaction, accounting, tax, and legal records may be retained for longer periods as required or permitted by law.

Children’s Privacy

Our Sites are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you are under 18, you should not use our Sites to purchase tickets or products without the involvement of a parent or legal guardian.

If a parent or legal guardian believes that we have collected personal information from a child without appropriate consent, please contact us at info@lighthouseimmersive.com.

California Privacy Rights

If you are a California resident, you may have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act:

Right to Know

You may request that we disclose:

  • The categories of personal information we collected about you
  • The categories of sources from which we collected personal information
  • The business or commercial purposes for collecting, selling, or sharing personal information
  • The categories of third parties to whom we disclose personal information
  • The specific pieces of personal information we collected about you

Right to Delete

You may request that we delete personal information we collected from you, subject to legal exceptions.

We may deny or limit a deletion request where retaining the information is necessary to complete a transaction, provide a requested service, detect security incidents, prevent fraud, comply with legal obligations, maintain business records, or make other lawful internal uses compatible with your relationship with us.

Right to Correct

You may request that we correct inaccurate personal information we maintain about you.

Right to Opt Out of Sale or Sharing

You may request that we not sell or share your personal information. Although we do not sell personal information for money, our use of advertising and analytics technologies may be considered “sharing” or “sale” under California law.

To opt out, contact us at info@lighthouseimmersive.com with the subject line “Do Not Sell or Share My Personal Information.”

Right to Limit Use of Sensitive Personal Information

You may have the right to limit the use or disclosure of sensitive personal information. We do not use sensitive personal information for purposes that require a right to limit under California law.

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights. We will not deny goods or services, charge different prices, provide a different level of service, or suggest that you may receive different treatment because you exercised your rights.

How to Exercise Your Rights

To exercise your privacy rights, contact us at:

Email: info@lighthouseimmersive.com

Mail: Lighthouse Immersive California Inc.

640 Briar Hill

Toronto, ON M5N 1N2

Canada

Please include enough information for us to verify your identity and understand your request. We may ask you to provide additional information to confirm your identity before responding.

You may also authorize another person to submit a privacy request on your behalf. We may require proof that the person is authorized to act for you.

We will respond to verified privacy requests within the time required by applicable law.

Financial Incentives

We may offer discounts, promotions, contests, giveaways, priority access, or other benefits in exchange for your contact information or participation in marketing programs. Where required by law, we will provide details about any financial incentive at the time of collection.

You may opt out of marketing communications at any time.

Links to Other Websites

Our Sites may link to third-party websites, including ticketing platforms, payment providers, advertising platforms, social media sites, sponsors, vendors, and partner websites.

We do not control the privacy practices of third-party websites. Once you leave our Sites, your information is governed by the privacy policy of the website or service you are using. We encourage you to review those privacy policies.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from accidental loss and unauthorized access, use, alteration, and disclosure.

However, no internet transmission, website, database, or electronic system is completely secure. To the fullest extent permitted by law, you provide information to us at your own risk.

International Users

Our events and Sites are intended primarily for users in the United States. If you access our Sites from outside the United States, you understand that your information may be processed in the United States, Canada, or other jurisdictions where our service providers operate.

Privacy laws in those jurisdictions may differ from the laws in your location.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we update it, we will revise the “Last Updated” date above. We encourage you to review this Privacy Policy whenever you visit our Sites.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

Lighthouse Immersive California Inc.

640 Briar Hill

Toronto, ON M5N 1N2

Canada

Email: info@lighthouseimmersive.com